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  <title>MattCASmith</title>
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  <updated>2026-07-26T05:56:26+00:00</updated>
  <id>https://mattcasmith.net/</id>
  <author>
    <name>MattCASmith</name>
  </author>
  
  <entry>
    <title>Will the RAM crunch force a return to optimisation?</title>
    <link href="https://mattcasmith.net/2026/07/26/ram-crunch-optimisation" rel="alternate" type="text/html"/>
    <published>2026-07-26T05:55:00+00:00</published>
    <updated>2026-07-26T05:55:00+00:00</updated>
    <id>https://mattcasmith.net/2026/07/26/ram-crunch-optimisation</id>
    <content type="html"><![CDATA[Software bloat went unchecked for decades because memory was cheap. Now it isn't, and consumers can't afford those same specs. Which way the industry turns next depends on values, not just technology. | <a href="https://mattcasmith.net/2026/07/26/ram-crunch-optimisation">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Field Notes 12 // Heatwaves, agency, and the Kindle</title>
    <link href="https://mattcasmith.net/2026/07/19/field-notes-12-july-2026" rel="alternate" type="text/html"/>
    <published>2026-07-19T00:00:00+00:00</published>
    <updated>2026-07-19T00:00:00+00:00</updated>
    <id>https://mattcasmith.net/2026/07/19/field-notes-12-july-2026</id>
    <content type="html"><![CDATA[June in the UK was something of an endurance test, with temperatures regularly hitting the 30s. Also – reflections on my Amazon Kindle review a year on, and how to zero in on your most valuable work. | <a href="https://mattcasmith.net/2026/07/19/field-notes-12-july-2026">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Your new feature is clever &amp;mdash; but does it work in real life?</title>
    <link href="https://mattcasmith.net/2026/07/12/feature-design-testing" rel="alternate" type="text/html"/>
    <published>2026-07-12T10:44:00+00:00</published>
    <updated>2026-07-12T10:44:00+00:00</updated>
    <id>https://mattcasmith.net/2026/07/12/feature-design-testing</id>
    <content type="html"><![CDATA[Great products are built for users – not to chase new trends, save a few extra pennies, or restrict customer choice. Sometimes what seem like good ideas to executives and designers simply don’t stand up in real life. | <a href="https://mattcasmith.net/2026/07/12/feature-design-testing">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Muse's The Wow! Signal is an unexpected resurgence</title>
    <link href="https://mattcasmith.net/2026/07/05/muse-the-wow-signal-review" rel="alternate" type="text/html"/>
    <published>2026-07-05T09:15:00+00:00</published>
    <updated>2026-07-05T09:15:00+00:00</updated>
    <id>https://mattcasmith.net/2026/07/05/muse-the-wow-signal-review</id>
    <content type="html"><![CDATA[After two recent albums that felt like pale imitations, Muse have returned to their space rock roots with something raw, coherent, and genuinely emotional. A track-by-track review from a long-haul flight. | <a href="https://mattcasmith.net/2026/07/05/muse-the-wow-signal-review">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Field Notes 11 // Trailblazers, Totoro, and dolls' houses</title>
    <link href="https://mattcasmith.net/2026/06/28/field-notes-11-june-2026" rel="alternate" type="text/html"/>
    <published>2026-06-28T09:00:00+00:00</published>
    <updated>2026-06-28T09:00:00+00:00</updated>
    <id>https://mattcasmith.net/2026/06/28/field-notes-11-june-2026</id>
    <content type="html"><![CDATA[This month's Field Notes flows from Formula 1 commentary to a Studio Ghibli stage adaptation to an elaborate royal dolls' house. What connects them all is craft, care, and people who refuse to cut corners. | <a href="https://mattcasmith.net/2026/06/28/field-notes-11-june-2026">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Alternatives to the UK government’s social media ban</title>
    <link href="https://mattcasmith.net/2026/06/21/uk-social-media-ban-alternatives" rel="alternate" type="text/html"/>
    <published>2026-06-21T06:07:00+00:00</published>
    <updated>2026-06-21T06:07:00+00:00</updated>
    <id>https://mattcasmith.net/2026/06/21/uk-social-media-ban-alternatives</id>
    <content type="html"><![CDATA[The UK government wants to ban social media for under-16s. The goal is reasonable, but there are more effective alternatives that don't require sacrificing privacy and anonymity for the rest of the population. | <a href="https://mattcasmith.net/2026/06/21/uk-social-media-ban-alternatives">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>The UK government is quietly eroding online anonymity</title>
    <link href="https://mattcasmith.net/2026/06/14/uk-government-online-privacy" rel="alternate" type="text/html"/>
    <published>2026-06-14T08:11:00+00:00</published>
    <updated>2026-06-14T08:11:00+00:00</updated>
    <id>https://mattcasmith.net/2026/06/14/uk-government-online-privacy</id>
    <content type="html"><![CDATA[The Online Safety Act brought age checks to websites. Now the government wants them built into your devices – removing anonymity that protects whistleblowers, dissidents, and honest personal writing. | <a href="https://mattcasmith.net/2026/06/14/uk-government-online-privacy">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>AI costs are rising, but proving value is still a challenge</title>
    <link href="https://mattcasmith.net/2026/06/07/ai-costs-value" rel="alternate" type="text/html"/>
    <published>2026-06-07T08:40:00+00:00</published>
    <updated>2026-06-07T08:40:00+00:00</updated>
    <id>https://mattcasmith.net/2026/06/07/ai-costs-value</id>
    <content type="html"><![CDATA[As AI prices rise, companies' unchecked spending is coming under scrutiny. AI has removed speed constraints from development, but faster code doesn't automatically translate to revenue or business value. | <a href="https://mattcasmith.net/2026/06/07/ai-costs-value">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Care about what you do &amp;mdash; even when nobody's watching</title>
    <link href="https://mattcasmith.net/2026/05/31/care-about-what-you-do" rel="alternate" type="text/html"/>
    <published>2026-05-31T06:58:00+00:00</published>
    <updated>2026-05-31T06:58:00+00:00</updated>
    <id>https://mattcasmith.net/2026/05/31/care-about-what-you-do</id>
    <content type="html"><![CDATA[I've spent years writing about technology without identifying the thread connecting it all. Then I realised&colon; I'm obsessed with people who care about the things they do – and frustrated by those who don't. | <a href="https://mattcasmith.net/2026/05/31/care-about-what-you-do">Read full post >></a>]]></content>
  </entry>
  
  <entry>
    <title>Google's AI push could break the information economy</title>
    <link href="https://mattcasmith.net/2026/05/21/google-ai-information-economy" rel="alternate" type="text/html"/>
    <published>2026-05-21T15:38:00+00:00</published>
    <updated>2026-05-21T15:38:00+00:00</updated>
    <id>https://mattcasmith.net/2026/05/21/google-ai-information-economy</id>
    <content type="html"><![CDATA[If Google's new AI features stop traffic flowing to websites, fewer people will bother running them. That could disrupt the entire online information economy – and deprive AI models of the data they use to learn. | <a href="https://mattcasmith.net/2026/05/21/google-ai-information-economy">Read full post >></a>]]></content>
  </entry>
  
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